Marketing Executive Apprenticeship

Why choose this apprenticeship?

Develops marketers who can plan, deliver and evaluate campaigns that support business growth.

Who is it for?

Marketing executives managing campaigns, channels, communications and marketing projects.

What is taught?

• Marketing strategy
• Campaign management
• Analytics
• Brand
• Customer insight
• Budgets
• Stakeholder management
• Channel planning
• Evaluation

Delivery model

Delivered through day sessions at college, online learning and workplace application. Sessions can be aligned to your business planning and reporting cycles to aid productivity.

Duration

18 months

Employer considerations

• Setting the apprentice relevant work so they can apply what they are learning, such as higher-level marketing tasks such as planning and analysis
• Planned time away from work to participate in learning
• Participation in regular progress reviews to help ensure development stays aligned to organisational needs
• Participation in an initial skills assessment to help tailor the training plan, ensuring time is used effectively and focusing development where it has the most impact.

What happens next?

Progression to marketing manager, digital marketing, communications or higher marketing qualifications.

Why choose Gateshead College?

• Our apprenticeships at Gateshead College are designed to reflect real workplace data challenges, ensuring apprentices gain practical experience with tools, techniques and problem-solving approaches used in industry.
• Training is informed by current employer demand and evolving trends in data and digital roles, helping ensure relevance and up-to-date skills development.
• Strong employer engagement supports a delivery model that focuses on applied learning, live data scenarios and continuous development, rather than purely theoretical knowledge.
• Links with regional networks and industry partners provide additional opportunities for knowledge sharing, employer collaboration and awareness of emerging practices in marketing.