Multi Channel Marketer Apprenticeship

Why choose this apprenticeship?

This training improves campaign delivery, customer reach, brand consistency and measurement of marketing impact.

Who is it for?

Marketing assistants/executives using digital and offline channels to support campaigns and customer engagement.

What is taught?

• Campaign planning
• Content
• Social media
• Email
• Analytics
• Customer journeys
• Brand
• Market research
• Legislation
• Marketing technologies.

Delivery model

Delivered through day release with blended learning, allowing apprentices to apply knowledge across digital and offline campaigns in real time. Scheduling can align to campaign activity and marketing cycles.

Duration

18 months

Employer considerations

• Planned time away from the job to participate in learning sessions and activities.
• Line manager support to mentor the apprentice along with setting work relevant to the learning such as supporting campaigns, content and reporting. 
• Participation in regular progress reviews help ensure that development stays aligned to organisational needs.
• Participation in an initial skills assessment before training begins to help tailor the training plan, ensuring time is used effectively and focusing development where it has the most impact.

What happens next?

Progression to Marketing Executive Level 4, content, digital or communications roles.

Why choose Gateshead College?

• Digital apprenticeships at Gateshead College are designed to reflect real workplace data challenges, ensuring apprentices gain practical experience with tools, techniques and problem-solving approaches used in industry.
• Training is informed by current employer demand and evolving trends in data and digital roles, helping ensure relevance and up-to-date skills development.
• Strong employer engagement supports a delivery model that focuses on applied learning, live data scenarios and continuous development, rather than purely theoretical knowledge.
• Links with regional networks and industry partners provide additional opportunities for knowledge sharing, employer collaboration and awareness of emerging practices in marketing.