Course Type: Part Time,Apprenticeship

Advanced Apprenticeship in Retail Team Leader

This apprenticeship will build the skills, knowledge and behaviours your team leaders need to ensure they are able to lead teams effectively, ensuring all staff deliver exceptional and reliable customer service and present a positive experience to customers at all times. The training will develop their capacity to deputise for managers, and perform in this dynamic role to a high standard.

The programme can be applied to any retail environment from small boutiques to large scale chains and department stores, as well as specialist outlets such as funeral services, garden centres, delicatessens and remote sales including telephone, on-line and mail order retail.

Apprenticeship Content

The apprenticeship comprises of on and off the job training either at college or on employer premises where appropriate.

  • Profile of the business, purchasing habits, brand, values & positioning.
  • Vision, objectives, brand/business standards.
  • Understand how increasing sales contributes to the overall financial performance of the business.
  • Use of organisational techniques & contingency plans to meet business requirements.

  • Local and online competitors and how its products / services meet consumer trends.

  • Features and benefits of products / services, USP, and associated sales techniques.

  • Merchandising and retail operations, including point of sale, the retail calendar and local needs.

  • Principles of stock control from sourcing to sale, supply, levels, security and restrictions.

  • Understand the importance of business compliance to legal requirements.

The skills and behaviours that apprentices will develop throughout the programme include:

  • Champion excellent customer service and lines of communication.
  • Plan and monitoring resources, maintaining the financial health of the business.
  • Demonstrate commercial awareness, act responsibly and with integrity.    

  • Proactively seek to understand local consumer trends, competitors’ offers and expectations.

  • Communicate the merchandising principles, standards and commerciality to the team.

  • Ensure team complies with stock procedures to minimise stock damage or loss.

  • Plan, organise, prioritise and oversee own and team members’ activities.

  • Challenge poor performance and reward excellent performance in line with business procedures.

  • Comply with legal requirements and respond quickly to identified risks.

Apprentices will also complete essential maths and English skills during this programme.


Through an effective, ongoing review and evaluation process, your apprentices' skills, knowledge and behaviour will be assessed every two months. Practical observations, professional discussions, set tasks and a reflective log will establish learning and performance. Competency will be measured by independent assessment, an end test, presentation of a retail business project and a professional discussion between the learner and assessor.


The apprenticeship will take a minimum of 12 months to complete

Entry Requirements

Apprentices will be required to have or achieve level 2 English and Math’s prior to completion of their Apprenticeship. It is expected that Apprentices would have worked in an operational role within the industry at the start.


This apprenticeship standard is set at Level 3.