Course Type: Part Time,Apprenticeship

Apprenticeship standard for Digital marketer

Role Profile

The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT Manager.

Typical Job Roles

Digital Marketing Assistant, Digital Marketing Executive, Digital Marketing Co-ordinator, Campaign Executive, Social Media Executive, Content Co-ordinator, Email Marketing Assistant, SEO Executive, Analytics Executive, Digital Marketing Technologist.

What apprentices will learn

  • written communication
  • research skills
  • an understanding of modern technologies
  • customer service
  • how to analyse and solve problems
  • building and delivering digital marketing campaigns
  • search marketing, search engine optimisation, and email marketing
  • website analytics